BELO ZERO

Belo Zero is a Chicago rapper and one-third of the legendary Midwest hip-hop trio Do or Die — alongside N.A.R.D. and AK-47. Rooted in Chicago's West Side, his music is the sound of that block: raw, vivid, real, and built to last.

Their 1996 platinum single "Po Pimp" ft. Twista hit #22 on the Billboard Hot 100. Signed to Rap-A-Lot Records, Do or Die released Picture This (Gold) and Headz or Tailz (Platinum, #13 Billboard 200), sparking Chicago's first national hip-hop wave alongside Crucial Conflict. Every bar is a postcard from the West Side.

Beyond the mic, Belo founded Po' House Records, launched the Trap Line clothing brand, and continues with a partnership with Wicked Entertainment — a true independent who built their own lane.